About
What is marsā?
Last updated: 20 September 2026
marsā is a customer intelligence product for B2B SaaS companies. It brings together the tools where customers already speak, turns them into an explainable health score, and tells each Customer Success Manager what to do next.
In one sentence. marsā spots churn risk and expansion opportunities inside the tools Customer Success teams already use — CRM, support, telephony, billing — without instrumenting the customer's own product.
What problem does marsā solve?
A B2B customer almost never leaves overnight. They go quiet, open fewer tickets, reply more slowly, change contact, postpone a call. The signs are there — but they sit across four or five tools that don't talk to each other, and nobody has time to cross-reference them account by account.
The usual result: retention is run from a spreadsheet, on memory and instinct, and the departure is discovered at renewal.
How does marsā work?
- Unify. Connectors to the everyday tools — CRM, support, telephony, billing — bring back dated facts, account by account.
- Score. A deterministic health score: computed by an explicit rule, auditable line by line. Artificial intelligence writes and summarises; it does not grade. That is what makes a score defensible in front of a customer, an executive or an auditor.
- Act. For each account, a next action and a draft message, reviewed by a human before anything is sent.
What marsā does not do
- Nothing reaches a customer without human approval. No automatic sending.
- marsā does not replace the CRM: it reads it, and hands back a score and a reason.
- No instrumentation of the customer's product is required to get started.
- An account we know too little about never shows up green: data coverage is displayed next to the score.
Who is marsā for?
B2B SaaS companies whose retention rests on a team of a few Customer Success Managers, usually with no CS Ops function, and whose tracking currently lives in a spreadsheet or in the CRM.
Eligibility is judged on the portfolio, not on company size: below a certain volume of accounts and history, no solution on the market — ours included — can demonstrate its value. That is the first thing we look at, before price is even discussed.
How much does marsā cost?
€490 per licence per month, published. One licence is one user and 500 tracked accounts. The detail is on the Pricing page, and the calculator estimates what churn costs you today.
What happens to the data?
- Application data is stored in the European Union — Frankfurt, Germany.
- Artificial intelligence processing is governed contractually.
- No customer data is used to train a model.
- Raw content — emails, call recordings, attachments — is summarised, and it is the summary that is kept, not the source.
The detail is in the privacy policy and the data processing agreement (both in French).
Who is behind marsā?
Philippe Kanaan, founder. Fifteen years in operations, eight of them leading Customer Success teams — Taster, Sensinov, Captain Contrat — after a spell in financial audit at KPMG. That is where the insistence on an auditable score rather than a black box comes from.
marsā is based in Marseille, France. Publisher and legal information are in the legal notice (in French).
Where does the name come from?
Marsā is the Arabic word for the harbour: the place where boats drop anchor and stop drifting. That is what good customer-relationship tracking does to a portfolio.
Frequently asked questions
Is marsā a CRM?
No. marsā reads the CRM and other tools, and adds a reading of risk and opportunity, account by account. It does not store the commercial relationship in their place.
Do we need to install anything in our product?
No. marsā connects to existing tools through their APIs. No product instrumentation is needed to get started.
Is the score computed by an artificial intelligence?
No. The score follows a deterministic rule, explainable and verifiable. Artificial intelligence is used to summarise exchanges and draft messages, never to assign the grade.
What languages is marsā available in?
The product and the site exist in French and English. The blog is published in French.
Get in touch
Twenty minutes is enough to find out whether marsā will serve your team. Write to philippe@joinmarsa.com, use the contact form, or follow marsā on LinkedIn.